How It Works

A release workflow that adapts to what you already have

Start from a live app, source project, signed IPA/APK/AAB, or existing store listing, then use the matching release path with project-scoped AI guidance, integration-aware setup, validation, deployment, and provider verification.

Start with what you already have

Three paths, one release workspace

Start from what you already have. LaunchLayer adapts the workflow around it.

Live URL, GitHub, or ZIP

Prepare from source

Inspect, configure, test, build, and prepare for store release.

IPA, APK, or AAB

Deploy a signed build

Verify identity and signing, match the store app, then upload and monitor.

App Store Connect or Google Play

Continue a store app

Finish listing, compliance, monetization, testing, and release work.

Signed binaries can be inspected and deployed, but native changes still require source and a rebuild.

How it works

A release path that matches your starting point

Different inputs. One guided workspace to release.

Source

  1. 1Connect
  2. 2Inspect & configure
  3. 3Check everything
  4. 4Build, publish & monitor

For live URLs, GitHub, or ZIP source. The Release Command Center becomes the shared preflight before release work.

Signed build

  1. 1Upload
  2. 2Verify identity
  3. 3Check everything
  4. 4Deploy & monitor

For existing IPA, APK, or AAB files. Preflight does not rebuild or rewrite the signed binary.

Existing store app

  1. 1Connect
  2. 2Inspect store state
  3. 3Check everything
  4. 4Submit & monitor

For an app already in App Store Connect or Google Play. Provider state remains authoritative.

AI-Powered

Generated drafts you review and approve

Generated content and assets are starting points, not legal advice, production verification, or store approval.

Project-scoped AI Agent

Guarded execution

Each project has an AI assistant that reads current LaunchLayer release evidence, explains blockers and next steps, and can prepare narrowly allowlisted local-setting proposals. The model cannot silently apply its own changes, alter signing or credentials, upload binaries, start paid builds, or make store-review decisions.

Draft app names

BeforeUnnamed project
AfterEditable suggestions

Generate icon concepts

BeforeMissing source icon
AfterReviewable source assets

Prepare screenshots

BeforeRaw captures
AfterReview-ready store assets

Draft store listing

BeforeEmpty fields
AfterEditable metadata draft

Draft privacy content

BeforeMissing policy
AfterReview-required policy draft

Draft terms

BeforeMissing terms
AfterReview-required terms draft

Draft release notes

BeforeSparse notes
AfterEditable release summary

Integrations

Plugs Into Your Stack

Supported tools and targets; credentials, source configuration, and verification are required where applicable.

App Store Connect
Google Play Console
GitHub
Capacitor
React
Vite
Base44
Tailwind
GitHub Actions
RevenueCat

Integration depth varies by provider and capability. See the full integration architecture for what LaunchLayer reads, writes, verifies, and leaves to GitHub, Apple, Google, RevenueCat, Firebase/APNs, and other external systems.

Compliance

Reduce App Review Surprises

Surface common submission risks and prepare the information Apple and Google expect before review.

Apple Review

Guided checks
Privacy checks
Permission validation
Account deletion requirements
User-generated content review

Google Play

Guided checks
Data Safety checks
Permission audits
Content rating readiness
Policy validation

Ready to launch your app?

Start with source, a signed binary, or an existing store app and follow the release path that matches it.